Welcome to the home of H2o Xpress® – the leading manufacturer of high-quality fishing rods, baits, crankbaits, reels, and tackle bags. We are a passionate team of anglers dedicated to helping you catch more fish and have more fun on the water.
Our story begins back in 2005 when two brothers and avid fishermen saw a need for better performing rods and reels at affordable prices. Using innovative designs and technology, they began creating high-quality gear that could compete with the top brands. Word quickly spread amongst anglers about these new H2o Xpress products that offered unbeatable quality-to-price ratios.
Over the years, we have grown from a small operation in a garage into one of the most recognized names in fishing gear across North America. However, we’ve stayed true to our roots with a focus on making cutting-edge rods, reels, baits and tackle that allow anglers to up their game.
We Live for Fishing
Everyone in our company shares a deep passion for fishing and the outdoors. We’re not just selling gear – we live and breathe life on the water. When you buy H2o Xpress products, you can trust that every item has been designed by dedicated anglers for performance, durability and affordability.
Our staff spends over 200 days on the water each year rigorously field testing prototypes and products in freshwater and saltwater environments. We pay attention to every detail and make enhancements so you have gear that truly improves your fishing experience. For us, getting more customers catching more and bigger fish is what it’s all about.
Focus on Innovation
Pushing the limits of fishing gear technology is at the core of our brand. Our in-house Research and Development team is made up of innovative designers, engineers and anglers who collaborate to take products to the next level. We hold several patents on unique lure designs, rod materials and reel mechanisms that enhance fishing action, sensitivity, strength and handling in the real fishing environment.
Here are just a few examples of our innovations:
- H2 MicroGuide – Our ultra-thin braid-ready guide system for baitcast and spinning rods makes casting more accurate and provides greater sensitivity for detecting bites.
- Vibra-X – This one-of-a-kind chatterbait combines a vibration chamber and resonator to mimic baitfish sounds that attract fish.
- Infinity Crank – Our advanced crankbait design with 3D ‘gill’ technology creates ultra-realistic side-to-side wobbling action that trigger more strikes.
- Assassin Reel – Extremely lightweight and durable design with a reinforced metal body, oversized handle knobs and zero backlash.
We never settle for the status quo. Our R&D team is continually developing new technologies that will help anglers dominate the water.
Unbeatable Quality
At H2o Xpress, we don’t compromise on quality. All of our products are crafted to the highest standards for optimal strength, durability and performance.
Our rods are constructed using premium graphite and combined with expert performance-tuned actions. Only top-quality stainless steel guides and high-density EVA grips make the cut. These rods are built to withstand the demands of both fresh and saltwater fishing.
Our unique lineup of hard baits, soft plastics, spinnerbaits and buzzbaits feature details like holographic photorealistic finishes and premium hooks. We use an array of proven fish-attracting colors and 3D eyes. Then dial in the shape, diving depth and action through relentless testing.
Reels are subjected to intense real-world trials to guarantee flawless performance. We use upgraded aluminum and composite housings, stainless steel ball bearings and carbon fiber or stainless steel components designed to last season after season.
No matter which H2o Xpress gear you choose, you can be confident it was crafted to deliver the ultimate fishing experience while withstanding years of action on the water.
Unparalleled Performance
Here at H2o Xpress, we live and breathe fishing rods, reels, lures and tackle. So we make sure our products actually outperform the competition on the water – where it really counts.
Our versatile casting, spinning, spincasting and baitcasting rods are honed for pinpoint accuracy, maximum strength when fighting fish, and a super-sensitive, fish-attracting action. Advanced features like our AR taper design on casting rods and ultra-thin handles on baitcasters provide serious performance benefits.
H2o Xpress lures are obsessively designed to perfectly mimic prey and trigger savage strikes. Our crankbaits, vibrating jigs, spinnerbaits, topwater lures and other bait feature proven fish catching shapes, 3D eyes, premium treble hooks and colors picked by the pros. We focus on the details that help you get bites.
A huge investment has been made into engineering the smoothest, most consistent drag systems on baitcasters, spinning reels and spincast reels. We build reels capable of handling heavyweight freshwater fish and saltwater species without fails. Advanced technologies like our Inertia guided casting system and Catch-Free spool prevent backlashes and frustration.
Simply put – H2o Xpress allows anglers to reach their full potential. And we have thousands of testimonials and tournament wins to back it up.
Gear for All Anglers
No matter your skill level, preferred species or fishing style, H2o Xpress has the rods, reels, baits and tackle to match.
For seasoned bass anglers, we have a deep selection of high-end baitcasting gear and bass lures engineered to give you a leg up on the competition. Our technique-specific bass rods like the 7’1″ Crush Crankbait Rod and reels like the Speed Spool are favorites on the tournament trail.
Yet we also offer complete rigs and bundles perfect for beginning anglers or families just getting into the sport. Our spincast and spinning combos provide easy, intuitive performance right out of the box. And our skillbuilding kits are designed to help you grow your skills.
Those who enjoy chasing trout, walleye, pike, catfish, carp, crappie, panfish and more will find specially-tuned rods and reels. We obsess over having the right actions, powers and gear ratios to target each species. Our extensive terminal tackle selection allows anglers to fine tune presentations.
For inshore and offshore saltwater anglers, we offer heavy-duty boat rods engineered for taming redfish, snook, tarpon, grouper, tuna, sharks and other saltwater species. Our big game conventional and spinning reels are silky smooth yet packed with brute strength and capacity.
No matter who you are or how you fish, H2o Xpress has you covered. We stand behind our products with a 100% satisfaction guarantee. Our gear helps anglers create lasting memories on the water.
Designing the Future
Looking ahead, we remain dedicated to leading and innovating the fishing tackle world. Our team will never be content with the status quo. There are always new technologies to develop, problems to solve and ways to help anglers find more success on the water.
You can expect us to continue pushing the limits of material and engineering technologies. We’re investing heavily in advanced carbon fiber composites, nano materials and 3D printing to build next generation rods, reels and terminal tackle. And our research into fish behavior, biomechanics and other sciences informs new designs.
We’re also committed to making fishing more accessible for all with our First Catch program. This initiative gets rods, reels, terminal tackle and instruction to kids and communities across North America who otherwise may not have the chance to experience fishing. We believe everyone should have the opportunity to enjoy the beauty of nature through fishing.
As long as people pursue fish, H2o Xpress will continue innovating and creating gear that delivers peak performance, durability and value. Please join us in writing the next chapter of our story.
Thank you sincerely for choosing H2o Xpress. Tight lines!